Tag: IFE

IFE advertising is at a crossroads: Part 2

Tuesday, Apr 02, 2019, 12:58
In the first part of my articles on IFE advertising I talked about automated workflows, the need to build a global cross-platform ecosystem and the possibilities of targeted advertising. In the following second part I will focus on “programmatic” advertising.

IFE advertising is at a crossroads: Part 1

Thursday, Mar 28, 2019, 13:33
IFE advertising is stuck in a pre-roll paradigm that depends on the general desirability of the broad passenger demographic without segmentation. The future is a video advertising ecosystem that establishes a global, cross-platform advertising market that combines broadcast, Internet, OTT and mobile out-of-home viewing, supports “programmatic” advertising, enables advertisers to buy audience segments, target specific profiles, and is trackable and verifiable.

The vision of a fully consistent passenger journey

Thursday, Nov 15, 2018, 18:22
How to close the “digital gap” in the customer journey at minimum cost

Paying sky high above the clouds

Apr 04, 2018
Press release

Cinema-like sound with BoardConnect

Oct 24, 2016
Press release