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Press release
Apr 18, 2018

New cooperation enables airlines to better monetise their IFE offerings

New cooperation enables airlines to better monetise their IFE offerings

Lufthansa Systems today announced that it will work closely together with programmatic inflight advertising specialist Inadvia. The partnership will lead to increased advertising revenues for Lufthansa Systems’ BoardConnect customers by allowing them to monetise their in-flight entertainment (IFE) through the global digital programmatic marketplace.

“How to monetise the entertainment and connectivity offerings is always a crucial topic for our airline customers. That´s why we are delighted to be partnering with Inadvia”, says Jan-Peter Gaense, Head of Passenger Experience Products & Solutions at Lufthansa Systems. “Our BoardConnect open aircraft IT platform has all of the necessary advertising standards built in already, and we believe the integration of the Inadvia capabilities on the platform represents the strongest possible approach in the market today.”

After announcing new partnerships and customers last week at Aircraft Interiors Expo (AIX) in Hamburg, this is another example on how easy and flexible the open aircraft IT platform BoardConnect enables additional features and services. This new partnership allows Lufthansa Systems to add yet more value to its customers by being at the cutting edge of the migration to a more scalable and sustainable way of effectively monetising in-flight entertainment, while at the same time allowing airlines to remain in complete control of their environment.

Programmatic advertising automates the process of buying and selling media and Inadvia is the world’s first programmatic video advertising platform dedicated to in-flight media. The company has solved the technical challenges involved in plugging IFE systems into the programmatic advertising ecosystem, by setting media-industry friendly standards and being able to work in both disconnected and connected environments.

In recent years, programmatic and digital video advertising have shown enormous growth, but there has been no infrastructure available for airlines to fully access those advertising budgets. This changes with the cooperation between Lufthansa Systems and Inadvia.

“Beyond having a proven IFEC solution in BoardConnect, Lufthansa Systems have consistently shown us how forward-thinking they are in their adoption of some of the necessary standards the advertising and media industry require to invest, and that makes them a wonderful partner for Inadvia.” says Tim Letheren, Director, Inadvia, “Working with BoardConnect gives us an opportunity to display how programmatic advertising allows the highest possible sell-through rates, incredibly competitive revenue yield, and provide passengers with more relevant advertising than ever before.”

Caption (Copyright: fotolia.com/lightpoet): The new partnership between Lufthansa Systems and Inadvia enables airlines to better monetise their IFE offerings.

Further images can be found in the download section of our website at:
https://www.lhsystems.com/gallery/flight-entertainment

 

About Inadvia
Inadvia is the world’s first programmatic advertising platform specialising in Inflight and In-Transit Media. Inadvia has solved the technical challenges involved in plugging BYOD and seatback entertainment systems into the programmatic advertising ecosystem, by setting media-industry friendly standards and being able to work in disconnected environments.

Inadvia allows airline partners to effectively maximise monetisation of Inflight and In-transit Entertainment, in a way that makes it easy for advertisers to buy, and allows full control to the airline/ operator – maximising revenue in a way never before possible.  www.inadvia.com

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

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Apr 11, 2018

Virgin Australia uses the complete BoardConnect Suite / Citilink relies on connectivity provided by Mahata Aero Teknologi with Lufthansa Systems, Inmarsat and Lufthansa Technik

Virgin Australia uses the complete BoardConnect Suite / Citilink relies on connectivity provided by Mahata Aero Teknologi with Lufthansa Systems, Inmarsat and Lufthansa Technik

Since the beginning of 2018, Virgin Australia Regional Airlines has been providing travelers on their routes from Western Australia in-flight entertainment (IFE) based on BoardConnect Portable. This makes the Australian regional airline with its 16 aircraft the second largest customer for the portable IFE solution in the Asia-Pacific (APAC) region after the Indian low-cost carrier SpiceJet with its fleet of 55 aircraft.

Virgin Australia Airlines was one of the first customers of BoardConnect since the beginning of 2013. The entertainment system is now available on more than 100 aircraft. In collaboration with satellite provider Gogo, Virgin Australia is also rolling out inflight wifi connectivity based on BoardConnect Plus. This variant of the BoardConnect product suite enables the integration of any connectivity solution individually chosen by the airline customer. In this case, Lufthansa Systems, in partnership with Gogo, developed an integrated and seemless experience between BoardConnect and the Gogo internet connectivity system to ensure Virgin Australia guests have access to both systems quickly and easily.

Virgin Australia is in the process of migrating to BoardConnect 5.0, which will be completed before the end of the year. This latest software version features a fresh design with a new user interface and an open platform architecture based on HTML5 compared to the native app approach of earlier versions used by Virgin Australia. Damon Stanton, Virgin Australia’s General Manager of Product confirms, “We’re passionate about elevating our guest experience and have been working with Lufthansa Systems to bring a nuanced in-flight entertainment product to guests across our network”.

“Our three product variants make BoardConnect the perfect IFEC solution for a customer like Virgin Australia with its fleet and guest requirements,” said Jan-Peter Gaense, Head of Passenger Experience Products & Solutions at Lufthansa Systems. “This project shows the diversity and flexibility of BoardConnect as well as the solution’s scalability.”

An outstanding passenger experience is also paramount for the Indonesian technology provider Mahata Aero Teknologi. Together with the local low-cost carrier Citilink Indonesia, which recently has been certified with the 4-Star Low-Cost Airline quality ranking by SKYTRAX, Mahata Aero Teknologi therefore intends to offer Internet on board in the future. Managing the e-commerce options on the platform and as a contracting partner, Mahata Aero Teknologi trusts in the proven connectivity expertise of Inmarsat, Lufthansa Technik and Lufthansa Systems.

“On-board connectivity is an important topic in the APAC region. Thanks to our strong partners and the flexibility of the open aircraft IT platform BoardConnect, we can offer airlines the perfect solution tailored to their individual requirements,” said Tom Vandendael, Chief Executive Officer at Lufthansa Systems Asia Pacific Pte Ltd. “We are delighted that the current BoardConnect projects will enable us to further strengthen our position in the region.”

This week (April 10 to 12), Lufthansa Systems will be presenting new features of its BoardConnect suite at the Aircraft Interiors Expo (AIX) in Hamburg at booth #4B11.

Caption (copyright Philipp Nemenz/Cultura/Getty Images): Customized in-flight entertainment and connectivity with the BoardConnect suite from Lufthansa Systems.

Further images can be found in the download section of our website at:
https://www.lhsystems.com/gallery/flight-entertainment

 

About Virgin Australia
Virgin Australia launched in 2000 and has since established itself as a contemporary, full-service airline with a reputation for exceptional customer service. The airline is committed to delivering the world’s most engaging, stylish and effortless flying experience. In doing so, Virgin Australia has partnered with some of the world’s best airlines, Delta Air Lines, Etihad Airways and Singapore Airlines, opening up a combined network of more than 400 destinations.

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

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Apr 05, 2018

Apply for slots by April 23 and May 17

Apply for slots by April 23 and May 17

For airlines, the critical phase of planning their 2018/19 winter schedule will start in just a few weeks. Airlines and airport coordinators will have to work closely together observing a clearly defined time frame: By April 23, coordinators must inform airlines of their historical slot rights. The airlines will then have time until May 10 to make use of their grandfather rights. This means that airlines which have used a slot at least 80 percent of the time in their previous winter schedule have the right to retain this slot in their 2018/19 winter schedule. In the period leading up to May 17, airlines can reuse their historical slots, adjust them to fit a new schedule or request new slots.

“Air traffic is continually increasing. As the number of coordinated airports grows, the correct and efficient management of airport slots is becoming more important. Manually managing these slots is not only very complicated, it is also almost impossible to do efficiently,” said Stephan Neumann, Head of Operations Products & Solutions at Lufthansa Systems. “Our NetLine/Sched Slot Manager and NetLine/Sched Slot Monitor solutions support airlines in their slot planning and help them save time and, ultimately, money.”

NetLine/Sched Slot Manager covers the entire slot handling process. The solution handles communication with airport coordinators from the initial slot submission to the end of the respective schedule. Automation enables airlines to benefit from a faster flow of information and fewer potential sources of error. Data no longer has to be entered manually, but employees always retain full control over slot management because they can make manual changes if necessary. NetLine/Sched Slot Monitor helps with analysis and ensures optimum management of slot usage. The program recognizes the effect of schedule changes on an airline’s historical slot rights at an early stage, thus preventing the loss of valuable slots.

Both modules are tightly integrated with each other and are part of NetLine/Sched. The schedule management solution covers all processes for medium- to short-term flight scheduling. NetLine/Sched gives employees access to high-quality optimization tools enabling them to take both operational and commercial aspects into account when scheduling flights and thus improve schedule quality. NetLine/Sched also helps them evaluate “what-if” scenarios and automatically calculates their cost-efficiency.

 

Caption (copyright Lufthansa Systems): The table shows all key slot planning dates for the 2018/19 winter schedule.

Further images can be found in the download section of our website at:
https://www.lhsystems.com/about-us/downloads/image-library

For more information:
https://www.lhsystems.com/solutions/operations-solutions/scheduling/netlinesched-slot-manager

 

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

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Apr 04, 2018

Lufthansa Systems and partner optile launch pilot project to improve on-board payment process

Lufthansa Systems and partner optile launch pilot project to improve on-board payment process

Booking a hotel during flight, buying tickets for tourist attractions at the destination or purchasing gifts on board – in-flight payment based on BoardConnect will soon become even easier. Lufthansa Systems and its partner optile are launching a pilot project aimed at optimizing payment processes within the open aircraft IT platform BoardConnect. The pilot project focuses on enabling passengers to make convenient in-app payments for digital content and shopping services. Lufthansa Systems will be presenting a prototype of this innovative payment solution at AIX in Hamburg (April 10 to 12; booth #4B11).

optile’s open payment solution gives BoardConnect users a convenient option to make on-board purchases using their preferred payment method. Passengers only need to enter their payment data once when booking their ticket through the airline app. They can then make further payments using the previously chosen payment method. This considerably simplifies the purchasing process, increases security and allows passengers to fully focus on their requested content. Simplified payment processes for passengers also enable airlines to maximize their ancillary revenue potential.

“We at optile are very happy to collaborate with Lufthansa Systems in this pilot project since it will bring connectivity between airlines, their passengers, and external partner services to the next level,” said Jan-Oliver Stueck, Corporate Relations Director at optile.

The new technology has already proven itself in an innovation project run by Eurowings, Retail inMotion, Lufthansa Technik, optile and Lufthansa Systems. During a trial phase, Eurowings passengers used the simplified payment method provided by optile and BoardConnect in Retail inMotion’s on-board shop. With the wireless access point, Lufthansa Technik has supplied part of the necessary hardware.

“Partnering with optile allows us to offer our airline customers an open and flexible payment solution, enabling payment with a single click and supporting multiple payment methods (e.g. AliPay, PayPal, etc.),” said Jan-Peter Gaense, Head of Passenger Experience Products & Solutions at Lufthansa Systems. “Passengers will love the seamless payment process which makes is really easy to buy products and services. This will help airlines to keep the passenger in their ecosystem throughout the entire journey.”

 

Caption (copyright Lufthansa Systems/Manfred Nerlich): New on-board shopping experience thanks to simplified payment processes delivered by optile and BoardConnect.

Further images can be found in the download section of our website at:
https://www.lhsystems.com/gallery/flight-entertainment

 

About optile
optile is a new generation payment platform that delivers a complete virtualization of the global payment market and thus serves as a cloud infrastructure for all payment methods, providers, processes, and data structures. With optile’s open payment platform, businesses can leverage unlimited payment opportunities by accessing any payment method and provider worldwide. Hence, they can gain independence, flexibility, and freedom in choosing the payment solution that fits their own business strategy. optile’s platform comes with a significantly reduced implementation time as well as minimizes technical and operational expenses. Meanwhile, end-customers can benefit from a whole new level of personalized payment experience due to optile’s advanced checkout architecture.
optile serves digital leaders and technical platform businesses from retail, travel, dating, gaming, and other industries.

 

About Lufthansa Technik
With some 35 subsidiaries and affiliates, the Lufthansa Technik Group is one of the leading providers of technical aircraft services in the world. Certified internationally as maintenance, production and design organization, the company has a workforce of more than 25,000 employees. Lufthansa Technik’s portfolio covers the entire range of services for commercial and VIP/special mission aircraft, engines, components and landing gear in the areas of digital fleet support, maintenance, repair, overhaul, modification, completion and conversion as well as the manufacture of innovative cabin products.

 

About Retail inMotion
Retail inMotion, based in Ireland, became a fully integrated member of the LSG Group in 2016. The company’s culture of collaboration and innovation continues to help it to steadily strengthen its position as a leader in the global onboard retail industry. Retail inMotion offers propriety products, solutions and services in onboard retail IT technology, crew training, product distribution, inflight entertainment, and fully outsourced onboard retail services.
www.retailinmotion.com   www.lsg-group.com

 

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

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Lufthansa Systems
Press Office
Ansgar Lübbehusen
Tel.: +49 (0)69 696 90776

publicrelations [at] LHsystems.com
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