News

Contact

Image CAPTCHA
Press release
Jun 30, 2017

German Brand Award: Lufthansa Systems is named Corporate Brand of the Year

German Brand Award: Lufthansa Systems is named Corporate Brand of the Year

Also: Best branding in the IT sector – Aviation IT specialist receives German Brand Award in Gold in category of “Industry Excellence in Branding – IT”

Lufthansa Systems today announced that it received a German Brand Award as “Corporate Brand of the Year 2017” yesterday evening in Berlin for its new branding. This prestigious award in the “Excellence in Branding” category, the top tier of the competition, recognizes outstanding brand management across all industries. The German Brand Award is presented by the German Design Council and the German Brand Institute to honor successful brands, consistent brand management and sustainable brand communication. The award was presented for the first time in 2016.

“The Lufthansa Systems brand has been overhauled. The realignment has also shaped the company’s identity, which embraces the enthusiasm, love and passion for the future of the airline industry and consistently reflects it in detail. An impressively successful and clean identity, with a clear, harmonious and user-friendly design, which has also made an appealing break with the typical visual language – exclusively depicting aviation technology – and for this reason alone stands out in a refreshing way. The jury considers this a great achievement, one which is not necessarily a given for subsidiary identities of this kind,” explained Andrej Kupetz, executive director of the German Design Council and chairman of the German Brand Award jury, justifying the jury’s decision.

The new Lufthansa Systems brand identity aims to improve the company’s visibility in the airline and aviation market and emotionalize the brand by using expressive, striking and unconventional images, among other things. “We not only want to win over customers with the quality of our products, we want to excite them,” said Ulrike Behrens, Head of Marketing at Lufthansa Systems, who accepted the award at the ceremony in Berlin. “Lufthansa Systems is a dynamic brand that will keep evolving in the future. It is important to us that our development to date has been recognized in this way. It makes us proud and motivates us to continue down this path in the future.”

In addition to the cross-industry award, Lufthansa Systems received a German Brand Award in Gold in the category of “Industry Excellence in Branding – IT.” The key criterion here was the company’s digital Brand Center. “With its Brand Center, Lufthansa Systems continues to move consistently toward the digital future. This makes it possible for employees and external partners alike to have an even stronger emotional experience with the brand, and it enables more open dialog about communication and design. Featuring an attractive and modern design, the Brand Center is a virtual platform with impressive visuals and content that express what constitutes the Lufthansa Systems brand and the spirit of the company. This is brand communication on an extremely high level,” the jury said.

Olivier Krueger, CEO of Lufthansa Systems, commented on the company’s brand identity, saying, “We want to make airlines the winners of the digitalization megatrend. We can’t do this by reacting to the market, only by shaping it ourselves with creativity, a wealth of ideas and passion. Our new brand conveys our creativity, our wealth of ideas and our passion. It is a tremendous honor for us that the expert jury also sees it this way.”

Only companies that were nominated by the brand scouts and expert committees of the German Brand Institute for the German Brand Award 2017 could take part in the competition.

 

Picture description (Copyright: Manuel Debus – www.tmd-fotografie.de): At the German Brand Award Ulrike Behrens, Head of Marketing, (middle) received the prize Corporate Brand of the Year for Lufthansa Systems.

 

German Design Council – the initiator
The German Design Council is an independent, international institution that helps companies efficiently communicate design expertise while also aiming to strengthen public understanding of design. Its focuses on the fields of brand and design evaluation, strategic design consultancy, design research and knowledge transfer. Established as a foundation in 1953 on the initiative of the German Bundestag by the Federation of German Industries and several leading companies, the German Design Council advocates good design through its competitions, exhibitions, conferences, seminars and publications. The members of the German Design Council foundation currently include over 280 companies in Germany and abroad employing more than three million people. www.german-design-council.de

German Brand Institute – the award sponsor
The goal of the German Brand Institute is to strengthen the importance of branding as a critical success factor for companies in national and international competitive environments. With the German Brand Award, the foundation recognizes companies for their outstanding brand management. www.german-brand-award.com

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

Downloads:
Press release (pdf)
More
Less
Press release
Jun 29, 2017

Intelligent mobility: Safer flights thanks to Lido/SurfaceData – digital obstacle database enables early detection of air traffic obstacles

Intelligent mobility: Safer flights thanks to Lido/SurfaceData – digital obstacle database enables early detection of air traffic obstacles

Lufthansa Systems today announced that it has received the German Mobility Award for its Lido/SurfaceData obstacle database, which was released in early 2017. This award is presented by the “Germany – Land of Ideas” initiative and the German Federal Ministry of Transport and Digital Infrastructure. Lufthansa Systems is one of ten award-winners chosen by the 16-member expert jury from a total of 170 applicants. The winning projects in this year’s competition, which focused on safety, reveal the opportunities that digitalization offers for the intelligent mobility of tomorrow. The early detection and avoidance of obstacles is essential to safe aircraft navigation. The award-winning Lido/SurfaceData global obstacle database is the basis for digital warning systems that increase air traffic safety.

“Lufthansa Systems has long maintained an internal database of aviation obstacles, but this was tailored solely to the requirements of its own products,” said Michael Sauter, Head of Product Development Lido/SurfaceData at Lufthansa Systems. “With Lido/SurfaceData, Lufthansa Systems is now offering a digitally certified and globally standardized database of man-made obstacles, such as skyscrapers, bridges, cranes and wind turbines, which can be used for a variety of external applications. For example, avionics systems can visualize the obstacles as 3D models.”

Digital terrain models and aviation obstacle databases are becoming increasingly important, especially in light of autonomous, uncrewed aircraft. The obstacle data based on the Lufthansa Systems database is processed in accordance with RTCA DO-200 and meets the RTCA industry standards DO-276 and DO-291. Intensive quality controls in each phase of the process guarantee a premium product. Furthermore, the European Aviation Safety Agency (EASA) has certified the Lido/SurfaceData data in accordance with LoA Type 1 and will also regularly audit it in the future.

Lido/SurfaceData comprises information on more than one million obstacles worldwide, including both fixed and mobile objects that could pose a threat to air traffic safety. This standardized collection of obstacle data is based on official sources such as Aeronautical Information Publications (AIP). Lido/SurfaceData is currently being used primarily to calculate minimum safe altitudes, in enhanced ground proximity warning systems (EGPWS), and in terrain awareness and warning systems (TAWS) and synthetic vision systems. Airlines and airport operators can use the data for analyses or designing flight procedures. The data can be applied in helicopter software as well. Future technologies, such as the enhancement of terrain models with augmented reality and uncrewed flights, could also benefit from this data. Digital warning systems and technical support for synthetic vision improve the situational awareness of pilots and therefore increase air traffic safety.

The award ceremony was held on June 28 at the German Federal Ministry of Transport in Berlin. Jury chairwoman Dorothee Baer, Parliamentary State Secretary for the Federal Minister of Transport and Digital Infrastructure, and Ute Weiland, Managing Director of the “Germany – Land of Ideas” initiative, honored the people responsible for the ten award-winning projects.

“We are proud to have received the German Mobility Award for Lido/SurfaceData,” said Olivier Krueger, CEO of Lufthansa Systems. “This year’s theme of safety is an issue particularly close to our hearts. If our digital solutions can improve flight safety and contribute to even more intelligent mobility, then we will have achieved our goal.”

As an aviation IT specialist, Lufthansa Systems is an expert in the field of aircraft navigation. Lido/Navigation solutions are being used successfully by more than 200 airlines and customers of all sizes, with various business models and different alliances. Each year, around 570 million passengers worldwide take flights that rely on paper-based or electronic navigation maps from Lufthansa Systems. In the context of route planning, Lufthansa Systems also has years of experience in processing obstacle data.

Caption (Copyright: Lufthansa Systems): 3D visualization and warning systems based on Lido/SurfaceData improve flight safety.

A product video is available online (language German): www.deutscher-mobilitaetspreis.de/lido

About the German Mobility Award
The German Mobility Award is presented by the “Germany – Land of Ideas” initiative and the German Federal Ministry of Transport and Digital Infrastructure to raise public awareness of intelligent mobility solutions and digital innovations. The following members of the Digital Networks and Mobility platform of the German Digital Summit sponsor the German Mobility Award: Continental Automotive GmbH, Deutsche Bahn AG, Deutsche Telekom AG, Ericsson GmbH, Esri Deutschland GmbH, Huawei Technologies Deutschland GmbH and the Association of German Transport Companies.
www.deutscher-mobilitaetspreis.de

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

Downloads:
Press Release (pdf)
,
More
Less
Press release
May 31, 2017

Lido/Flight User Group Conference 2017: Lufthansa Systems’ customer event focuses on interaction, information and cooperative development

Lido/Flight User Group Conference 2017: Lufthansa Systems’ customer event focuses on interaction, information and cooperative development

Lufthansa Systems today announced that it will present the first Integrated Flight Support prototype, the future core module of its new Lido/Flight 4D product generation, at this year’s Lido/Flight User Group (LUG) Conference. The conference will offer an insight into technical innovations related to the flight planning system as well as an opportunity for intensive interaction among the 170 product experts and customers attending. The LUG Conference is taking place from May 31 to June 1 in Paris, the headquarters of this year’s partner airline, Air France.

“Integrating different systems is an essential aspect of modern flight planning. Flight data is very dynamic. To get an overview of the current situation in the air, everyone involved needs the same sources of information. Airports, air traffic control and customer systems should be able to exchange data in real time. This is the only way for employees on the ground and on the flight deck to make right decisions based on the same information,” said Philipp Barzen, Head of Product Strategy Lido/Flight at Lufthansa Systems.

The core features of the Lido/Flight 4D flight planning solution are the integrated and continually updated aeronautical database and the optimizer. The system calculates the most suitable route for each flight based on all flight-related data, taking into account weather conditions and the current airspace situation including any restrictions. By migrating to the new product generation, customers will benefit from a modern architecture offering even better integration of relevant data from adjacent systems, a modern graphical user interface and display, 4D optimization and extensively automated flight planning and control processes.

Lufthansa Systems is taking an agile approach to the further development of Lido/Flight 4D. This means that customers are continually involved in the process. In addition to the two big annual customer events – the LUG Conference in the spring and the LUG Forum in the fall – the Lido/Flight-Team is holding workshops and gathering feedback on new features. The second release of Lido/Flight 4D R6.2.0 is planned for the fall of 2017 and will include improvements to crew briefing and route optimization. This is followed by another important milestone in the spring of 2018, a technical release with a complete migration to Linux. The prototype, which provides a glimpse into the future of Lido/Flight 4D, goes even further: It shows the new interface as well as other new functions, such as integrated navigation maps from Lido/Navigation.

“Along with the integrated map display, we are expanding our strategic cooperation with the Lido/Flight and Lido/Navigation product teams to create even better applications for pilots,” Barzen said. One example is the new Lido/mBriefing app, a mobile briefing solution with a direct interface to the Lido/mPilot mobile navigation solution.

During the LUG Conference, product experts will explain the new features of Lido/Flight 4D to customers in various sessions. They will also talk about the technical prerequisites for migration and discuss training concepts. Lufthansa Systems is thus taking a holistic approach to flight planning optimization and supporting its customers in the areas of further development and migration.

The product known previously as Lido/Flight has performed successfully in the market for more than 20 years. Since 2015, Lufthansa Systems has been working intensively on developing the new Lido/Flight 4D generation. Around 120 airlines with a total of more than 6,000 aircraft are currently using the flight planning solution from Lufthansa Systems. More than one half of all flights in Europe are calculated using Lido/Flight 4D. In various comparative analyses based on thousands of flight plans, Lido/Flight was able to reduce fuel costs by an average of 2 percent, cut flying times by 1.9 percent and save 1.6 percent of air traffic control fees compared to its competitors. Thanks to this savings potential, Lido/Flight 4D will pay for itself after an average of about one year.

 

Caption (Copyright: Lufthansa Systems): The flight planning and navigation solutions from Lufthansa Systems provide seamless support for the entire flight process.

 

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

Downloads:
Press release (pdf)
More
Less
Press release
May 23, 2017

New app provides mobile support for every phase of flight operations

New app provides mobile support for every phase of flight operations

Lufthansa Systems today announced the development of Lido/mBriefing as an app version based on the existing crew briefing module of Lido/Flight 4D. Lido/mBriefing will support flight deck crews with the briefing process as well as during the flight. This mobile solution is initially being developed for iOS, with support for Windows devices planned at a later date. This development is the aviation IT specialist’s response to increasing digitalization of flight operations processes and the introduction of connectivity on the flight deck, and it also advances the integration of briefing and flight operations solutions.

“We expect the majority of airlines to further digitalize their briefing processes for flight deck crews over the next two to five years. We received plenty of positive feedback from our customers after the presentation of our prototype last fall,” said Philipp Barzen, Head of Product Strategy Lido/Flight at Lufthansa Systems. “Demand for mobile briefing solutions for tablets is growing. We want to start meeting this demand with Lido/mBriefing.”

Pilots will soon be able to use the new app to access briefing information and digitally process it during a flight. Briefing systems are traditionally browser-based or only accessible via special terminals on the ground. With Lido/mBriefing, flight deck crews can carry out briefing steps on their tablet on the move and save relevant information for offline use. If changes are made at short notice, pilots receive the necessary notifications via the app so that the crew can react directly to the changes.

Using Lido/mBriefing, the crew can process all of the information and documentation required during a flight, such as the navigation log. If necessary, documents can be digitally signed after the flight and sent back to the airline’s data warehouse for analysis. The solution also supports retrospective data analysis to ensure, for example, that deviations from the planned route can be used for future route optimization.

“We want to help our customers become digital airlines across all processes. By developing our new Lido/mBriefing app, we are pursuing this strategy and reacting to growing demand for mobile solutions within the market,” said Olivier Krueger, CEO at Lufthansa Systems.

Lufthansa Systems has many years of experience as a provider of flight planning and flight deck solutions. More than 100 airlines around the world use the Lido/Flight 4D flight planning solution as well as Lido/Navigation digital maps. Lido/mBriefing combines the expertise from these two fields to provide optimum digital support for pilots in preparing and operating flights. The new briefing app can transmit data seamlessly to the Lido/mPilot navigation solution, thus enabling information from the briefing package such as flight plans to be presented visually in Lido/mPilot. This ensures an intuitive and consistent user experience.

 

Caption (Copyright: Lufthansa Systems; iStockphoto.com/Ridofranz): The new Lido/mBriefing app enables pilots to prepare for their flights on the move and receive updates directly on their tablet.

 

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.

Downloads:
Press release (pdf)
More
Less

News of Lufthansa Systems

Please follow Lufthansa Systems also via RSS feed and subscribe to our News

RSS-Feed

 

Lufthansa Systems in Social Media

 

Contact

Lufthansa Systems
Press Office
Ansgar Lübbehusen
Tel.: +49 (0)69 696 90776

publicrelations [at] LHsystems.com
www.LHsystems.com