Digitalizing the passenger experience
The year 2020 has been special for all of us. For travel and transport – respectively the Airline industry – it also was an accelerator for digitalization and the digital transformation. It was and still is tremendously driving the digitalization in the cabin.
History of IFE Systems: The introduction of wireless systems
The IFE systems improved over the time. However, the high installation costs and their weight remained an issue. That changed with the third major paradigm shift in IFE: wireless systems. Let´s see which impact this idea had and where IFE is going in the future in the last part of our blog series summarizing the history of IFE.
History of IFE Systems: The challenge to provide movies
The beginning of digital IFE was marked by different challenges. Besides hardware and software problems, the IFE providers struggled to find an efficient technological way to provide movies to aircraft – safe and not too expensive. In part 4 of our blog series on the history of IFE we take a look at how to provide the content.
History of IFE Systems: From analog to digital – a start with difficulties
The migration from analog to digital—and from linear to on-demand—is IFE’s second paradigm change which took place in the Nineties. During that time, the industry had to deal with some notable failures. Let´s remember what exactly happened back then and check out part 3 of our blog series summarizing the history of IFE.
History of IFE Systems: From communal screens to personal screens
The migration from 16mm film to 8mm film to videotape encompassed significant changes, but the first change worthy of the term “paradigm shift” in IFE is almost certainly the shift from the communal screen (overhead screen) to the personal screen. Let´s take a closer look at the history of IFE in part 2 of our blog series.
IFE advertising is at a crossroads: Part 2
In the first part of my articles on IFE advertising I talked about automated workflows, the need to build a global cross-platform ecosystem and the possibilities of targeted advertising. In the following second part I will focus on “programmatic” advertising.
IFE advertising is at a crossroads: Part 1
IFE advertising is stuck in a pre-roll paradigm that depends on the general desirability of the broad passenger demographic without segmentation. The future is a video advertising ecosystem that establishes a global, cross-platform advertising market that combines broadcast, Internet, OTT and mobile out-of-home viewing, supports “programmatic” advertising, enables advertisers to buy audience segments, target specific profiles, and is trackable and verifiable.
The vision of a fully consistent passenger journey
The relationship between Netflix and curated content
Lately, both the consumer press and some in the IFEC world began referring to airlines “offering Netflix inflight” and opened discussions about whether airlines might replace curated content by offering Netflix. That deserves some examination. Do airlines license content rights and services from Netflix?
Consider me as your Date! How to improve the Passenger Travel Experience simply and cost-free!
Nowadays airlines are moving very fast forward when digitalizing the passenger travel experience. However, sometimes the “basic” things get somehow out of focus, while re-designing and digitalizing the passenger experience processes. Let me explain you here, what I mean.