Lufthansa Systems Blog

1 year and 2 brand awards later. The risks and side effects of a new brand image (I)

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Feb 27, 2020

Rebranding is a complex task. In my two-part series, I'd like to give you an insight into how we at Lufthansa Systems began to change the image a year ago. One year later - time for a summary and to point out the risks and side effects of such a phase.
Tags: Marketing & CommunicationsBrand identityRebrandingLufthansa Systems Blog
Author
Ansgar Lübbehusen
Head of Marketing & Communications
Author-page, 1 posts
Lufthansa Systems Blog