The value of baggage: dynamic pricing methods for ancillaries
One of the current hot topics in airline revenue management and distribution is dynamic pricing. However, most endeavors focus on dynamic prices for the seat, while little effort thus far has been spent on dynamic pricing of ancillaries. We want to change this by looking into dynamic pricing for the first bag ancillary.
Are you NDC-ready? If not, you better read this!
With its expected industrialization by 2021 in view, it is really worth to consider the benefits of NDC now – for any airline of any size and business model. It enables you as an airline to transform the way your products are retailed to your business and leisure travelers with full and rich content, and into a rewarding shopping experience for your customers. It also enables you to streamline your fulfillment processes, allowing for more transparency and flexibility.