Tag: Brand identity

1 year and 2 brand awards later. The risks and side effects of a new brand image (I)

Thursday, Feb 27, 2020, 10:03
Rebranding is a complex task. In my two-part series, I'd like to give you an insight into how we at Lufthansa Systems began to change the image a year ago. One year later - time for a summary and to point out the risks and side effects of such a phase.