Lufthansa Systems partners with Inadvia to offer programmatic advertising for BoardConnect customers

New cooperation enables airlines to better monetise their IFE offerings

Lufthansa Systems today announced that it will work closely together with programmatic inflight advertising specialist Inadvia. The partnership will lead to increased advertising revenues for Lufthansa Systems’ BoardConnect customers by allowing them to monetise their in-flight entertainment (IFE) through the global digital programmatic marketplace.