Lufthansa Systems Blog

IFE advertising is at a crossroads: Part 2

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Apr 02, 2019

In the first part of my articles on IFE advertising I talked about automated workflows, the need to build a global cross-platform ecosystem and the possibilities of targeted advertising. In the following second part I will focus on “programmatic” advertising.
Tags: IFEinflight entertainmentIFE advertisingLufthansa Systems Blog
Author
Michael Childers
Chief Consultant
Author-page, 8 posts
Lufthansa Systems Blog