Digitalizing the passenger experience
The year 2020 has been special for all of us. For travel and transport – respectively the Airline industry – it also was an accelerator for digitalization and the digital transformation. It was and still is tremendously driving the digitalization in the cabin.
IFE advertising is at a crossroads: Part 2
In the first part of my articles on IFE advertising I talked about automated workflows, the need to build a global cross-platform ecosystem and the possibilities of targeted advertising. In the following second part I will focus on “programmatic” advertising.
IFE advertising is at a crossroads: Part 1
IFE advertising is stuck in a pre-roll paradigm that depends on the general desirability of the broad passenger demographic without segmentation. The future is a video advertising ecosystem that establishes a global, cross-platform advertising market that combines broadcast, Internet, OTT and mobile out-of-home viewing, supports “programmatic” advertising, enables advertisers to buy audience segments, target specific profiles, and is trackable and verifiable.