In the publishing business as well, customer-orientation is the sign of the times. Only companies willing to adapt to the individual interests of their readers and advertisers will manage to maintain their position in the market. One of the important requirements here is an efficient computer system which networks the information and processing systems of all relevant sectors.
VI&VA® - standing for Publishing Information and Sales Application - does precisely that. Using a central database, this comprehensive system combines all aspects of the advertisement, insert and distribution process under a single user interface and with standardised interfaces.
VI&VA® supports all the relevant business planning, sales and accounting processes in the publishing company - from advertisement acquisition and creation up to distribution. This makes the latest data on orders, processing, customers, the market situation etc. immediately accessible: at any time and anywhere. Security has also been taken care of. An integrated authorisation system only allows access to the tables required. All the others are blocked.
A particular strength of the system is in its marketing function: detailed reports and analyses allow target group-oriented activities to be flexibly planned and managed. In addition, data from external systems can also be taken up.
VI&VA® thus enables you to de-centrally control the entire business process of advertisement, insert and distribution planning. The larger overview allows you to respond more flexibly to customer requirements when it comes to both advertisement acquisition and reader-oriented planning and distribution of inserts.
VI&VA® is based on SAP R/3. The system, developed by the Gutenberg Computer Centre in Hanover together with specialists from Lufthansa Systems, can be easily connected to additional R/3 modules. Interfaces to technical subsystems and editorial applications are available and in every-day use. An appropriate tool is available for advertisement production: the integrated VI&VA® WYSIWYG editor. To allow you to make optimal use of the many different facilities the system provides, VI&VA® is adjusted specifically to your publishing needs. Our experts advise you in this and translate your individual concepts into a customised system solution.
Customer Relationship Management for publishing companies
Professional production management
The VI&VA® advertisement system with the web editor Compose is the service-friendly solution for your publishing house needs.
The cash system
With VI&VA® you can open up new sources of income
Brochure Management System