Today’s airline business is evolving into a two-tier industry: global alliances are reaching worldwide coverage and no-frills carriers are gaining market share with a low-cost, point-to-point product. Yet both sides recognize revenue management and pricing as cornerstones of their commercial strategy.
Sophisticated systems have been designed that optimally support these processes. The future will bring a closer integration of revenue management and pricing systems.
Imagine the benefit of forecasts that trigger automatic fare changes, or using price-elasticity models to maximize revenue automatically on specific segments.