Since airlines are under tremendous competitive pressure, it is important for them to take full advantage of their revenue and profit potential. Long-term network planning, the best possible capacity utilization, optimal short-term flight scheduling and sophisticated codeshare management can increase an airline’s profitability. The commercial solutions portfolio of Lufthansa Systems supports airlines in all of these areas.
By using a modern revenue management system like ProfitLine/Yield, an airline can increase its revenues by up to ten percent.
The commercial solutions from the NetLine and ProfitLine suites can help airlines of all sizes and business models increase their revenues and profits. The products of the NetLine suite – NetLine/Market, NetLine/Plan, NetLine/Sched and SchedConnect – optimize fleet and flight planning, while the ProfitLine suite focuses on optimal pricing and successful revenue management.
Optimized network planning and scheduling
Airlines need a clearly defined strategic planning process to cope with changing markets, new network structures and the growing importance of airline alliances and partnerships. This applies to long-term network and capacity planning as well as short-term scheduling and codeshare management.
A solid knowledge of the market situation, information about competitors’ schedules and the ability to react flexibly at all times are critical when it comes to maximizing the revenue and profit potential of an airline network. The four NetLine products – NetLine/Market, NetLine/Plan, NetLine/Sched and SchedConnect – play a key role:
Optimized fleet and flight planning are extremely important to airlines, but pricing and revenue management are also key factors for success. The airline industry is currently moving in two directions: On the one hand, global alliances are achieving worldwide coverage, while on the other, low-cost carriers are gaining market share with cost-efficient point-to-point offers. But revenue management and pricing are equally important to both groups. To optimally support these processes, Lufthansa Systems has developed sophisticated IT solutions which meet the requirements of every business model. Airlines can gain an advantage through forecasts which automatically trigger price changes or price elasticity models which automatically maximize revenues in specific segments.
Lufthansa Systems developed the Integrated Commercial Platform (ICP) to offer airlines a comprehensive overview of the information relevant to commercial planning. This platform covers all network management and revenue control processes and gives airlines a solid foundation of data for their economic strategy. The ICP thus enables carriers to be more agile and flexible in an environment that is both complex and dynamic.