Lufthansa Systems Blog - "IFE" tag

IFE advertising is at a crossroads
Thursday, March 28, 2019 - 14:33

IFE advertising is stuck in a pre-roll paradigm that depends on the general desirability of the broad passenger demographic without segmentation. The future is a video advertising ecosystem that establishes a global, cross-platform advertising market that combines broadcast, Internet, OTT and mobile out-of-home viewing, supports “programmatic” advertising, enables advertisers to buy audience segments, target specific profiles, and is trackable and verifiable.

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Blog Passenger Experience
Thursday, November 15, 2018 - 19:22

How to close the “digital gap” in the customer journey at minimum cost

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