Lufthansa Systems Blog - "IATA" tag
With its expected industrialization by 2021 in view, it is really worth to consider the benefits of NDC now – for any airline of any size and business model. It enables you as an airline to transform the way your products are retailed to your business and leisure travelers with full and rich content, and into a rewarding shopping experience for your customers. It also enables you to streamline your fulfillment processes, allowing for more transparency and flexibility.
The success of Amazon or Netflix proves that shopping experience, personalized offers and transparency of offers are key success factors for retailers, when searching for a flight.