Commercial Planning Blog
As the airline industry is among one of the most competitive, airlines often enter into codeshare agreements - whereby partners mutually agree on common routes and flight numbers to generate additional revenue and improve operating margins.
We`ve just spent two exiting days at the IATA Direct Data Solutions (DDS) Forum in Bangkok discussing the advantages for airlines cooperating with IATA DDS. If you have missed this, you will get a second chance to learn more about it by joining the second DDS conference this year. It will take place at the Hyatt/Regency in Mainz, near Frankfurt/Germany on the 26.-27. April 2016.
You read in the news nearly every day that airlines agree on closer co-operation and announce new codeshares on certain routes and markets. Codeshare agreements are used to virtually extend your own operational network by adding new destinations. By connecting to your partner’s network and markets you will attract more of your partner’s passengers to your own flights.