Marketing Campaign System
VI&VA® MAS (Marketing Campaign System) supports the publishing company in carrying out its campaigns with the following objectives:
- Achieving long-lasting customer loyalty
- Continuous acquisition of new customers
- Target group-oriented sales promotion
Thanks to its flexible application possibilities, MAS also acts as a decision-making, management and control instrument.
The main goal of marketing communication is to influence the process underlying the target group's buying decisions, and their actions and behaviour associated with these decisions. This, however, is only possible if it is known how the target group behaves and what crucially motivates their behaviour.
Special features:
- Management of campaigns and waves
- Advertising medium management and allocation
- Target group selection
- Further processing of selected business partnersr
- Cost allocation and management
- Response recording
- Import interfaces (Data Warehouse)