The importance of information as a driving force and key factor to success is significantly increasing. In the airline industry an overwhelming amount of information is collected every year. The challenge is to select the right information at the right time to find answers and to map out strategies in a highly competitive market.
Booking data of Market Information Data Tapes (MIDT) combined with other data sources offer a huge pool of information to move your business forward. The Advance MIDT suite is an essential source for decision support to answer complex questions regarding bookings, agencies, network structure, hubs and O&Ds from your and your competition’s point of view.
Our Advance Suite for MIDT analysis is our flexible, modular solution featuring three fully integrated modules.
DataAdvance: The MIDT processing solution for market information data
Early retrieval of critical information and full exhaustion of information data potential are crucial success factors for your business. Valuable information, however, is the result of cleaning, combining, and merging of different data sources.SalesAdvance: The sales focus solution to monitor market performance
With SalesAdvance, the offline laptop solution for agent monitoring, you can identify the top markets, and analyze which agencies support your and your competitor’s product. To maximize agency or corporate account sales opportunities, elaborate alerting and analysis screens will lead you to agencies and markets with high potential.-
NetAdvance: The sales and network data warehouse for network carriers
The ability to analyze worldwide traffic flow and its booking origin will put you ahead of your competition. NetAdvance enables you to instantly grasp your exact market position and to examine your competitors’ network. - The product suite is completed by Advance Regional, a tailored market intelligence solution for small or medium sized airlines.
All products can be enhanced with calculation of fair market shares by means of a quality of service (QSI) model. Many of the most sophisticated and prospering airlines in the world trust in our expertise to assign “fair” sales targets to GDS and non-GDS markets. As a full service provider for the travel industry we cover the full range of information services; from a travel agent’s market potential up-to-and-including the most complex requirements as strategic analysis of worldwide traffic flow.
And with Lufthansa Systems you can count on the strong backbone of specialized market information personal to consult you in your implementation from start to finish, as well as your on-going support requirements.