The importance of information as a driving force and key factor to success is significantly increasing. In the airline industry an overwhelming amount of information is collected each year. The challenge is to select the right information at the right time in order to find answers and build strategies in an ever competitive market. Lufthansa Systems offers fundamental tools to help our customers manage their sales and marketing processes.
Market Information Data Tapes (MIDT), containing booking data from computer reservation systems, offer a huge pool of information to move your business forward. The MIDT Advance suite is an important source for answers to complex questions regarding bookings, agencies, network structure, hubs and O&Ds from your and the competition's point of view.
Developing long-term relationships with their customers is of equal importance. A professional, mutually beneficial dialog between suppliers and consumers can only be successful if the customer is addressed directly with comprehensive and thorough information. This requires the ongoing collection, evaluation and processing of all customer-relevant data along the whole value-added chain.