Competitiveness, which is the key for success, demands a profound understanding of international price trends and the underlying fare structures. Speed is what's required to stay competitive in today's active environment. The ability to react to market changes or create individual price structures is one of the core elements in maximizing the revenue per seat. Especially the processes in pricing changed tremendously during the last years of deregulation and increasing competition. For a state-of-the-art airline, the monitoring of worldwide tariffs of competitors and partners as well as the comparison to own fares and fare structures is indispensable.
ProfitLine/Price is the most comprehensive pricing solution available today. It covers all core processes in reactive as well as proactive pricing for published and market fares. Besides shorter reaction times to counter action, the system provides powerful analysis tools for developing effective pricing strategies. Its integrated pricing simulation model goes one step further by forecasting revenue changes based on fare modifications.
