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August 16, 2006
ProfitLine/Price is the next Lufthansa Systems solution selected by Virgin Atlantic
this year
Lufthansa Systems today announced that it has signed a contract with Virgin Atlantic Airways for ProfitLine/Price, the IT provider's pricing solution. This is the second time within just a few months that the British carrier has opted for an IT system from Lufthansa Systems, following the agreement to implement the Electronic Flight Bag (EFB) solution "SkyBook" in April. "The ProfitLine Price solution is among the most advanced solutions in the market and offers us exactly what we are looking for. It is complete, comprehensive and allows us to monitor activities in traditional distribution channels as well as the web. Lufthansa Systems managed to fulfil our expectations all the way," said Willy Boulter, Commercial Director for Virgin Atlantic.
The implementation of the ProfitLine/Price solution is scheduled to be completed by the end of October. The system will allow Virgin Atlantic to monitor the worldwide tariffs of competitors and partners. Designed to support an airline's general pricing strategy, ProfitLine/Price is the most comprehensive pricing solution available on the market today. It covers all core processes in reactive as well as proactive pricing for published and market fares. In addition to enabling airlines to react faster to changes in the market, the system provides powerful analysis tools for developing effective pricing strategies.
"Following the contract for our EFB solution in the spring of this year, I am pleased that Virgin Atlantic now also has given us the opportunity to undertake the optimizing of their pricing processes. This underscores our focus to provide long-term support to our customers however and wherever they need us," commented Matthias van Leeuwen, Senior Vice President Sales at Lufthansa Systems.
Seamlessly integrating with the entire pricing and distribution process, ProfitLine/Price delivers effective and efficient solutions and supports revenue accounting and revenue management systems. It combines both internal and external data sources, which provide a complete overview of the pricing situation for the home carrier and its competitors. Airlines that currently use ProfitLine/Price to support their pricing decision-making processes include Air Canada, Austrian, Avianca, Garuda, Lufthansa, Mexicana, SWISS and TACA.
Note to editors:
Lufthansa Systems is one of the leading IT service providers for the airline and aviation industries worldwide. As systems integrator, the wholly-owned subsidiary of the Lufthansa Group covers the entire range of IT services, including consulting, development, implementation and operation. Lufthansa Systems provides its IT infrastructure and operations services to a variety of industries. Headquartered in Kelsterbach near Frankfurt/Main, Germany, the company has branches in Germany and 17 countries and employs about 4,550 people worldwide. In business year 2005, Lufthansa Systems recorded sales of EUR 634.7 million.
Since it was founded in 1984, Virgin Atlantic Airways has become Britain's second largest carrier serving the world's major cities. Now based at both London's Gatwick and Heathrow airports, it operates long haul services to twenty seven destinations world-wide as far apart as Las Vegas, Dubai and Sydney. For more details, see www.virginatlantic.com
For further information, please contact:
Lufthansa Systems AG
Sandra Hammer
Corporate Communications
Tel.: +49 (0)69 696 90776
Fax: +49 (0)69 696 90777
E-mail: publicrelations@LHsystems.com
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