October 13 , 2005
Avianca decides to implement pricing IT solution from Lufthansa Systems

Starting in December 2005, the Colombian carrier Avianca will be using ProfitLine/Price from Lufthansa Systems. The integrated software solution provides crucial support in the fast, flexible and cost-effective design and monitoring of its pricing structures. The process-oriented and user-friendly concept of ProfitLine/Price enables Avianca to generate fare systems and publish them in the relevant systems quickly and efficiently.

With ProfitLine/ Price, Avianca will benefit from the most comprehensive pricing solution available today. The system forecasts the impact of fare changes on revenues, allowing Avianca to react to changes in the market faster than its competitors. Based on a comprehensive database, ProfitLine/Price delivers up-to-the-minute information and analyses about the prices and fare structures of competitors and Avianca itself, thus creating an essential prerequisite for reactive and proactive pricing.

In particular, the guarantee of reliable 24/7 support and excellent customer relations were decisive factors for Avianca to choose Lufthansa Systems, building on a long relationship with the Colombian Airline.

Avianca, the oldest commercial airline in the Americas, currently counts on a fleet of 38 planes, and it is operating in 18 destinations in Colombia and in 17 points in the Americas and Europe. Its Bogota hub offers an average of 290 daily flights among different destinations in the country and abroad. At present, travelers have more than 6,000 possibilities for connections among destinations served directly, or through code sharing agreements with other internationally recognized airlines.