Deutsch Home Airline Solutions Industry Solutions Infrastructure Services Fairs & Events Media Company
News Latest news News archive Newsletter Downloads Contacts
Atlas Blue to deploy sales and booking IT solution from Lufthansa Systems

October 12, 2004

Atlas Blue, the newly-established low cost airline of Royal Air Maroc, today announced that it will use FlexLine from Lufthansa Systems to handle its sales processes. Atlas Blue customers will be able to check flight availability, book their flights and pay by credit card over the Internet or by contacting the airline's call center. Atlas Blue will also have access to new B2B sales modules.

Customized to suit the specific requirements of low cost carriers, the integrated FlexLine IT solution enables Atlas Blue to use several different cost-efficient sales platforms and to achieve significant savings in sales costs compared to the more expensive GDS (Global Distribution System) product. The FlexLine system has a direct interface to the accounting
department, which facilitates automatic payment processing.

FlexLine makes booking flights quick and easy for customers. After calling up the reservation tool on the Internet, customers are guided step-by-step through the flight selection and booking process. In addition to enabling Atlas Blue to use the Internet and a call center as sales channels, with its new module AgentScreen FlexLine also serves as an efficient tool to manage the airline's B2B sales activities with travel agency chains and corporate customers.

"We selected FlexLine from Lufthansa Systems because it gives us the opportunity to integrate additional functionalities into the existing solution at any time. This kind of flexibility is very important to us as we want to continue our growth in a highly competitive environment and thus need an IT solution which can be adapted easily to our changing business needs", says Karim Benchekroun, Commercial Director at Atlas Blue.

Atlas Blue will commence flight operations with the introduction of its winter timetable on October 31, 2004. The airline will take over the charter business of Royal Air Maroc and is intended to grow as a low cost carrier with strong seat-only sales. Atlas Blue will serve Marrakesh and Agadir from several major European cities. Further routes to Europe are scheduled for 2005.

Note to the editors:

Lufthansa Systems is one of the world’s leading IT service providers for the airline and aviation industry. As systems integrator, the wholly owned subsidiary of the Lufthansa Group covers the entire range of IT services, including consulting, development, implementation and operation. Lufthansa Systems provides its IT infrastructure and operations services to a variety of industries. Headquartered in Kelsterbach near Frankfurt/Main, Germany, the company has branches in Germany and 14 countries and employs about 4,400 people worldwide. In the business year 2003, Lufthansa Systems recorded sales of EUR 610.7 million.

 

Download
This news (PDF)
Press Contact
Lufthansa Systems Group GmbH
Corporate Communications
Sandra Hammer
Tel. +49 (69) 696 90776
Fax +49 (69) 696 90777
publicrelations
@LHsystems.com
   
back    
Contact

Lufthansa Systems AG

Corporate Communications
Tel. +49 69 696-90776
Fax +49 69 696-90777
publicrelations
@LHsystems.com