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Lufthansa Systems wins two new customers for its revenue management solution

June 3, 2004

Virgin Express and dba have selected the innovative ProfitLine/Yield Rembrandt revenue management solution from Lufthansa Systems. The tried and tested revenue management solution has been further developed to meet the specific needs of low cost carriers.

At Virgin Express, the Belgian low cost carrier and dba, the second largest scheduled carrier within Germany, the IT-solution ProfitLine/Yield Rembrandt system from Lufthansa Systems will soon replace existing revenue management systems. The ProfitLine/Yield Rembrandt system has been adapted to meet the specific requirements of low cost carriers. The system permanently monitors incoming bookings and closes cheap fare categories as soon as there is an indication that demand is high enough to fill the aircraft even at higher ticket prices.

Paul Sies, Commercial Director of Virgin Express, explains why a decision in favor of Lufthansa Systems was taken: "We have selected Lufthansa Systems as our future partner for revenue management because their ProfitLine/Yield system provides us with all the functionality for a flexible and quick response required in today's low cost airline environment. This is combined with a support concept which will ensure that we can quickly adapt to any changes in the markets."

ProfitLine/Yield Rembrandt covers all core processes of revenue management - from forecasting customer demand to optimizing prices. The process of systems integration will also involve the implementation of interfaces to the reservation systems of Virgin Express and dba in order to put the airlines in a position to access the relevant passenger data and automatically control the availability of prices.

"ProfitLine/Yield Rembrandt from Lufthansa Systems will enable us to improve our capacity utilization forecasts and maximize our revenues. Our decision was based on the good reputation of the revenue management solution from Lufthansa Systems with international airlines of all sizes and by its ability to integrate flexibly with a variety of inventory systems," says Martin Gauss, Managing Director at dba.

In addition to Virgin Express and dba, two regional carriers, Ostfriesische Lufttransport GmbH (OLT) and European Air Express (EAE), decided to adopt ProfitLine/Yield Rembrandt in April this year.

Note to editors:

Lufthansa Systems is one of the leading IT service providers for the airline and aviation industries worldwide. As systems integrator, the wholly-owned subsidiary of the Lufthansa Group covers the entire range of IT services, including consulting, development, implementation and operation. Lufthansa Systems provides its IT infrastructure and operations services to a variety of industries. Headquartered in Kelsterbach near Frankfurt/Main, Germany, the company has branches in Germany and 13 countries and employs about 4,400 people worldwide. In business year 2003, Lufthansa Systems recorded sales of EUR 610.7 million.

 

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Lufthansa Systems AG

Corporate Communications
Tel. +49 69 696-90776
Fax +49 69 696-90777
publicrelations
@LHsystems.com