Tag: Marketing & Communications

1 year and 2 brand awards later. The risks and side effects of a new brand image (I)

Thursday, Feb 27, 2020, 10:03
Rebranding is a complex task. In my two-part series, I'd like to give you an insight into how we at Lufthansa Systems began to change the image a year ago. One year later - time for a summary and to point out the risks and side effects of such a phase.

It takes a team to be successful!

Friday, Nov 08, 2019, 14:58
As Manager Marketing & Communications at Lufthansa Systems, Layla Schwarz-McCray handles an impressive range of tasks, and she sees parallels between her job and her passion: basketball.