Codeshare Management: Obstacles to getting it right!
You read in the news nearly every day that airlines agree on closer co-operation and announce new codeshares on certain routes and markets. Codeshare agreements are used to virtually extend your own operational network by adding new destinations. By connecting to your partner’s network and markets you will attract more of your partner’s passengers to your own flights. It is an easy way to grow, or maintain the status quo, without increasing your operational costs.