"What cannot go forwards takes a step back", Johann Wolfgang von Goethe once said at the end of the 18th century. Today, we also live in a time of radical change and progress. The biggest engine for change is technological advancement.
For the media landscape, the new developments mean actively incorporating media distribution channels and services such as broadband, UMTS, SMS, state-of-the-art computers and mobile telephones into internal processes, yet still retaining the tried and tested structures. For this reason, media companies have to reorganize procedures, and to modify and extend customer relations and business models. This requires a highly efficient EDP system which networks the information and processing systems of all relevant areas.
VI&VA® makes it easier for you to optimize your processes. VI&VA® – which stands for Publishing Information and Sales Application – is publishing software for use in the specialist areas advertisements, workflow, production/editing, insert and brochure management, as well as sales including subscriber administration, single-copy sales and logistics. VI&VA® uses a central database, bringing together all entities in the advertisement, insert and sales process under one user interface with standardized interfaces. The database contains comprehensive information about customers, partners and subscribers, some of whom are also active in different product areas (advertisements, brochures or sales) with different characteristics. In this way, current data on orders, handling, market situation, etc. are immediately available to all the staff involved in a process.
The Internet portal solution e-VI&VA® is the online extension of VI&VA®. It enables the end customers to design and compose their own advertisements in the World Wide Web, which means that personnel-intensive tasks are largely ruled out for the publisher.
