Lufthansa Systems Blog

IFE advertising is at a crossroads: Part 1

inflight-entertainment_0.jpg

Mar 28, 2019

IFE advertising is stuck in a pre-roll paradigm that depends on the general desirability of the broad passenger demographic without segmentation. The future is a video advertising ecosystem that establishes a global, cross-platform advertising market that combines broadcast, Internet, OTT and mobile out-of-home viewing, supports “programmatic” advertising, enables advertisers to buy audience segments, target specific profiles, and is trackable and verifiable.
Tags: IFEinflight entertainmentIFE advertisingLufthansa Systems Blog
Author
Michael Childers
Chief Consultant
Author-page, 8 posts
Lufthansa Systems Blog